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ASSI - Mathew Knowles is marketing wiz when it comes to ensuring his daughters, especially Beyonce has the record sells to garner her a Platinum artist. Beyonce released a double CD introducing the world to her alter ego Sasha Fierce with 5 up-beat/high tempo dance songs and 5 ballads that are performed by Beyonce qualifying "I Am" as double album, which will help her to achieve platinum record sales faster. I read, in Essence Magazine that Beyonce is hoping that she can achieve Iconic statuse with this album...I don't think so, it is a poor effort for someone as talented at Beyonce who is known for writing good material; however, none of the ten songs are good but will do well because of her popularity and marketing. According to the rumor mill, Jay-Z and B are starting their record label; therefore, I am unsure if the double album was released by their label or Columbia Records. Regardless I am sure Mathew Knowles is the master mind behind the marketing strategies for this project. As I see it save your money, you are better off down loading for free, making a copy from a die hard Beyonce fan who purchased the album on the day it was released, or listening to the songs on the radio. I give "I Am" two blinks.
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